The positive impact of corporate social responsibility: A study of CSR in India

Pages: 237-240
Alisha Chauhan and Sukhmani (School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab)

The idea of social responsibility of business – famously named ‘Corporate Social Responsibility’ (CSR) – is in no way, an ongoing marvel, yet numerous onlookers agree that the globalization has prodded its development and unmistakable quality. Regardless of the monstrous advantages observed by the corporate segment from liberalization and privatization processes, the change of the division from philanthropic mindsets to CSR has been lagging behind its great monetary development. This article discusses the concept of CSR, benefits of CSR to businesses and a few examples of CSR focused on uplifting rural population in Punjab state of India