The Importance of Printing in Advertisement

Pages:238-240
Sukhdev Singh (Department of Printing Technology, GJUS&T, Hisar, Haryana)

Printing plays an important role in advertising that makes or sells products in the market. A product’s package can be the sells more effectively if it is printed in a good and enforceable manner. If a sellers wants to sell his /her product to the consumers by delivering a good sense of good quality product while reflecting the product’s brand image also he/she required advertisement. It is critical in retail sales, where the right packaging design can attract the consumer’s eye and make the product stand out next to a rack of the competitor’s product. This paper helps the individual to know about the importance of printing in advertisement in market on consumer behavior.