Television news media vs. online news media

Pages: 160-163
Rajneesh Ahlawat (Department of Bus. Admn., Chaudhary Devi Lal University, Sirsa)

Television plays a major role in the flow of information and is equipped with the power to influence people, their beliefs and their opinions. Being a visual medium, its impact transcends the social and educational background of its viewers; more so, in a diverse country like India, where television dominates the Media & Entertainment landscape as the preferred choice of entertainment. The television industry continues to have headroom for further growth as television penetration in India is still at approximately 60% of the total households. Cable and Satellite (C&S) penetration of television households is close to 80%, with DTH driving a significant part of the growth in the last few years.