T-Market vs. E-Market: A Study of consumer behavior while purchasing consumer durable goods

Pages: 18-19
Jitender Kumar and Surender Narwal (Universal Institute of Technology, Hansi, Hisar)
Vinod Kumar and A.S Boora (Amity University, Noida)

This article is dedicated towards the evolving concepts of Marketing and Consumer Behavior. Marketing term has been continuously changing its meaning and scope as the organizations progress. In the same manner Consumer behavior is also undergoing tremendous changes. This study aims at looking deeply into the organizations changing strategies and its policies towards market. Further it also compares the traditional approach of marketing with the new and sophisticated E- marketing approach. It deals with the various challenges an organization faces in the new dynamic environment. It also focuses on the consumer behavior while purchasing those goods which require deep analysis. It shows how the consumer sensitivity turns round towards the new marketing approaches adopted by the organizations. When companies start business, their main aim is to make profit and accomplish a successful growth in the defined Market. Market is a place where buyers and sellers meet to satisfy their needs and wants. In its original context a traditional market is defined as a physical place where buyers and sellers meet in order to make exchanges. However, the Internet which is a rather new type of digital interactive media, an electronic channel of communication where actors can take part actively and instantly has given rise to a new marketplace and a new form of commerce called e-commerce. To conduct e-commerce on the Internet is to buy, sell, transfer, or exchange products, ser-vices, or information (Turban, Leidner, McLean & Wetherbe, 2006).