Subliminal perception: Conceptual analysis and its rampant usage in advertisements and music industry

Pages: 640-643
Aastha Sharma (Department of Psychology, Panjab University, Chandigarh)

‘Subliminal’ as the word suggests, means ‘below the limen or threshold’. Subliminal Perception means perceiving a stimuli that is below the threshold of normal conscious perception. Our unconscious mind grasps things which many a times our conscious mind does not. This explains why we do not like something or someone without any evident reason. Maybe, our unconscious mind finds the stimuli unpleasant in some way that we cannot logically comprehend. This knowledge is rampantly used in advertisement and music industry in more than one ways. This paper analyses the concept of subliminal perception, how it works, and how it is being exploited in a negative manner. It also explores how it can be used positively, so that it benefits not only the corporate industry but also the society in general.