Subjective well-being among tobacco consuming and non-consuming tobacconists

Pages: 245-251
Nandini B. (Department of Psychology, SDM PG Centre, Ujire, Dakshina Kannada)
Navyashree G. C. (Department of PG Studies and Research in Psychology, SDM PG Centre, Ujire)

Tobacconists play a key role in the ongoing tobacco epidemic, as the fact conveys tobacco consumption is harmful to health, the one who sells the harmful substance to the general public are tobacconists which gives a negative opinion that influences their perception about oneself and their occupation. The present study is aimed at studying subjective well-being; self-evaluation of life of tobacconist, participants of the study include 30 tobacco consuming tobacconist and 30 tobacco non-consuming tobacconists, employed purposive sampling method, as a product of numerical data and inferential statistics data analysis. The result shows Tobacconists stands in the dilemma, wherein they perceive it as a business. Yet, the business is causing harm to people and giving a negative opinion, which affects them. Every business’s objective would be earning money, here also applies the same. Negative opinions or judgment about one’s occupation would affect well-being as a whole.