Study of customer awareness towards digital or E-payment

Pages: 1798-1802
Kanika Garg, Neeraj Goel, and Aman Garg (Department of Management Studies, Panipat Institute of Engineering and Technology, Samalkha, Panipat, Haryana)

Electronic banking or e-banking is the term that describes all transitions takes place among companies, organizations and individual and their banking institutions. The purpose of this article is to study the level of Customer Awareness towards E-payment in Haryana. This study is based on the descriptive research design. A total of 86 Customers participated out of 100 Customers in the research conducted using the method whereby participants answered the standardized questionnaire. The study conclude that most of the customers are satisfied with E-Payment in certain factors like wide reach, more convenient and Alternative choice Payment method. However, there are several barriers identified to the adoption of this payment method like most of the customers are dissatisfied with security of E-Payment and network issue.