Perception, perceived utility and implications suggested by the cotton growers callers on ATIC toll free number

Pages: 12-14
Ashok Kumar (Directorate of Extension Education, CCS Haryana Agricultural University, Hisar, Haryana)
P. S. Shehrawat (Department of Extn. Education, CCS Haryana Agricultural University, Hisar, Haryana
Anil Malik (Senior Research Fellow, CCS Haryana Agricultural University, Hisar, Haryana)
Rajesh Kumar (DTPO O/o ADP, CCS Haryana Agricultural University, Hisar, Haryana)
K K Yadav and Rakesh Kumar ( DEE, CCS Haryana Agricultural University, Hisar, Haryana)
Virender Singh (ATIC, CCS Haryana Agricultural University, Hisar, Haryana)

In the course of agriculture revolution, the availability of improved varieties of oilseeds, cereals, pulses and other crops, horticultural planting materials, diagnostic services, breeds of livestock poultry and fisheries, information through audio-visual aids and consultancy service are essential for the overall development of farming community. Agricultural Technology Information Centre (ATIC) is established to provide such a mechanism beyond individual units of research information. The study was conducted in Haryana state in the year of 2016-17. Approximately 400 farmers/ callers call on the toll free number of ATIC per month. Majority of the callers were from Haryana state. The main objectives of study were to identify the cotton growers, count the major problem and feedback from cotton grower callers who use ATIC toll free number, The present paper Perception, Perceived Utility and Implications Suggested by the Cotton Growers Callers on ATIC, toll free number. Findings show that the overall Opinion of cotton grower caller were usefull (42.50%) followed by very useful (28.75%) of ATIC toll free Number of CCS HAU, Hisar. While 82.50 percent of cotton grower caller were willingness to call again to ATIC toll free Number of CCS HAU, Hisar