Perceived effects of advertisements on purchase and intention to purchase of green durables

Pages: 362-365
Gurbir Singh and Sukhmani (School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab)

The main objective of advertising is to increase the sale of the product. Marketers use various numbers of ways in advertising to increase their sale. Creating awareness, remembering appeals and persuasive advertisements are popular advertising techniques. Advertisements help the markets to build unique brand image among consumers’ mind. It makes the people brand favorable. The major goal of sale figure achievement can be achieved by making effective advertisements. Advertising effectiveness creates brand favourability. It persuade the people to buy from advertised brand.