Packaging: An Important Tool in Modern Era of Marketing

Pages:80-82
Rajeev1, Gaurav Singla2, and Dhirender3 (Manager Punjab National Bank, Branch Office, GJUS&T, Hisar, Haryana1, Depatment of Printing Technology, GJUS&T, Hisar, Haryana 2, and Technical Officer, UFLEX Ltd., Noida, Uttar Pardesh3)

Marketing is creating needs and satisfying them with a product or service. Product can be tangible or intangible. Marketing efforts convert needs of person into want and desire. Marketing is first step is to identify the needs of person and present the product as a mean to satisfy those need and to present a product we need to convert it in idea/message/slogan to attract masses. Packaging helps to concentrate customer focus on features/benefits/USP of product. Packaging not only contains and protects the product but also attract customer attention and act as silent sales man. This work is an effort made to understand the different marketing models and to suggest a new model representing packaging as integral part of marketing.