Moderation Effect on Relationship between Attitude and Behavioral Intention in Mobile Banking Adoption Model: An Empirical Study

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Page: 601-604

Charvy Narang and Mohit Gupta (School of Business Studies, Punjab Agricultural University, Ludhiana, Punjab)

Technology booming is changing the landscape by which people now access banking services. Continuous advancements in the technology are now making lives of the people more easier and hustle free. Increase in internet subscribers led to the adoption of self-service banking channels like mobile banking. This paper evaluates the moderating effects of gender and place of living on relationship between attitude and behavioral intention in mobile banking adoption model. The results indicate the significant moderating effect of place of living on the relationship between attitude and behavioral intention in mobile banking adoption model.