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Marketing stratigies of tourism in Punjab: An overview

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Pages: 272-274
Priyanka Pathak Malhotra (Department of Tour and Travel Management, M. M. Modi College, Patiala)

Tourism is an activity in which there is temporary movement of people from one place to another without any economic motive and the stay is for more than 24 hours. Many countries have realized the benefits derived from it but in India this is still at its infancy stage. Seeing its importance well organized steps are required to make it more popular specially in a state like Punjab popularly known as the Food Provider state of the country. Through this chapter we have discussed the importance of Tourism in India with reference to number of tourist arrival, foreign exchange earned etc. Punjab as we all know is a fascination for the people specially of Sikh religion. Even though Punjab lacks in any scenic beauty attraction for tourists but still the culture, heritage, cuisine all add in attracting tourists to Punjab. The large number of NRIS living abroad can play an important role in promoting Tourism in the state. Realizing its importance Punjab government has set up a separate Tourism promotion board to promote Tourism in the state. The government has also given the status of Industry to it. New policies which include starting Adventure sports, Ropeway Rides, Light and sound shows and also starting new trains so that a large number of NRIS could be attracted.

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Pages: 272-274
Priyanka Pathak Malhotra (Department of Tour and Travel Management, M. M. Modi College, Patiala)