Marketing ethics and social responsibility

Pages: 425-428
Rupinder Kaur (Department of Commerce C.M.K. PG National Girls College, Sirsa, Haryana)

Social Responsibility and Ethics in marketing the marketer needs to know the concepts of Corporate Social Responsibility, how is it applicable in the field of marketing. In this article, main approaches in marketing ethics and social responsibility have been reviewed for ethical analysis and business manager in international settings. This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and Identifies and Analyses the points such as 1) How far the practicing marketing managers in India giving importance to the ethical aspects and2) To what extent MNCs operating in the developing countries like India taking care of the ethical and social responsibility aspects while operating their business. The main purpose of the study is to present some guidelines that can serve as a guide for global marketers in the important areas for markets ethics and social responsibility. It is assumed that local conditions of markets may be different, but some global markets, ethics and social responsibility principles should be applicable to all markets.