Issues in Supply Chain Management of Fruits and Vegetables in India during COVID-19 Pandemic

Page: 102-104

Ankita Sharma and Sunita Mehla (Department of Business Management, CCS HAU, Hisar, Haryana)

India ranks second in production of fruits as well as vegetables in the world next to China. But there exists a large disparity in demand and supply of fruits in India and especially during the pandemic, the gap became huge due to various prevailing factors like transportation problem, issues in supply chains and cold storages, lack of labor availability and many more factors, due to which there was reported hindrance in the production of fruits and vegetables. There were many post-harvest losses and handling issues which ultimately increased the cost to the consumer. This paper attempts to reflect the scenario related to issues and challenges in supply chain management of fruits during the pandemic, so that these constraints can be removed if further any pandemic arrives again and we can meet the goal of achieving a lead growth in horticultural sector in India majorly in fruits and vegetables as it has huge opportunity of diverse climatic and soil conditions for growing of wide variety of fruits and vegetables ranging from tropical to temperate categories.