Influence of Packaging on Consumer Buying Behavior

Pages:26-28
Tarun Singh (Department of Printing and Packaging Technology, SOET, Central University of Haryana, Mahendergarh, Haryana)
Azad Singh (Department of Printing and Packaging Technology, GJU S&T Hisar, Haryana)

Today, Packaging is growing rapidly. It covers 50% to 60% in the food packaging market. There are various printing methods which are used for printing on various substrates which are useful for packaging like paperboard, flexible films (PP, BOPP) and labels. Packaging substrates are printed by high quality printing machines. E-commerce market is also growing rapidly. Packaging products attract the consumer of all age groups. The various points comes in this category are color, shape and dimension of the product. Product development also changes the shape of the package. This is a theoretical paper which tells us about various factor of the packaging product on the consumer buying behavior.