Impact of Digital Transformation on the Livelihoods of Subsistence Farmers in South Africa: Insights from Emerging Markets

Description

Page: 1247-1256

Hlanganani Mnguni and Khumo Fortunate Pule (Centre for Learning on Evaluation and Results-Anglophone Africa, Faculty of Commerce, Law and Management, University of the Witwatersrand, Johannesburg, South Africa)

This study explores the role of government, regulatory frameworks, and public-private partnerships in facilitating digital transformation in agriculture, with a focus on South Africa and comparable emerging markets. Using the Technology Acceptance Model (TAM) as the theoretical framework, the research examines how perceived usefulness (PU) and perceived ease of use (PEOU) shape the adoption of digital tools among smallholder and subsistence farmers. The analysis reveals that while technological readiness is essential, digital transformation is equally a governance and institutional challenge. Fr agmented strategies, inadequate infrastructure, and low digital literacy levels persist as significant barriers to uptake. Case studies from South Africa, Brazil, Ghana, and MENA countries underscore the importance of inclusive governance, coordinated institutional action, and context-sensitive design in enabling successful digital transitions. The paper further highlights how cross-sectoral insights from other digital transformation initiatives in South Africa can inform the agricultural context. Ultimately, the study argues for a holistic approach that combines technological innovation with strong policy support, participatory design, and targeted investments in infrastructure and human capacity. These insights contribute to a deeper understanding of how digital agriculture can be scaled sustainably and equitably to support rural livelihoods and national development objectives.