Gratification of entertainment needs of post graduate students by radio: A study of four universities in national capital region

Pages: 308-314
Gagan Deep (Department of Communication Management and Technology Guru Jambheshwar University of Science and Technology, Hisar, Haryana)

The use of media in an urban setting depends highly on the perceived needs of the users. The different patterns of the use of any medium are related to the gratification process related to that medium, but the interrelation of the media use and the needs of the media users is a complicated issue. The present research paper presents the patterns of use of radio by the post graduate students of the National Capital Region of India. The paper signifies the importance of modern radio or FM for today’s post graduate university students of the National Capital Region, especially when it comes to the gratification of their entertainment needs.