Global marketing of readymade garment products from India

Page: 60-62

Vijender Pal Saini (HSB, GJUS & T, Hisar, Haryana)

Globalisation and liberalization has opened new vistas in world trade. Post MFA textile industry in general and readymade garments industry in particular has seen unprecedented changes. This study is an attempt to understand global marketing of readymade garment products from India. Data have been collected from 74 exporters chosen randomly from NCR region using well structured questionnaire. An attempt has also been made to understand the global marketing of readymade garment products exported by small, medium and large scale RMG exporters from India. This study covers the four basic functions of marketing mix, i.e., product, price, place and promotion function simultaneously.