Gender bias and values of female in private corporate sector

Pages: 13-16
Archana Mishra (Department of Psychology, University of Allahabad, Uttar Pradesh)

The present research aimed to investigate the relationship between gender bias and values of the participant. Rokeach (1973) have defined values as “enduring beliefs that a specific mode of conduct or end state of existence is personally or socially preferable to an opposite or converse mode of conduct or end state of existence.” Sex differences in child rearing are very well known in south East Asia’s developing countries. It is particularly pronounced in India. Child of rearing values assigned or attached with male and female child differently. Therefore the present research attempts to understand the relationship between gender bias and values of females. The data was collected on 300 females from private corporate sectors, using the scale of gender bias and portrait value questionnaire revised version. Correlational analysis was used for analyzing the participant’s responses.