Embellishment techniques preferences for diversified Durrie products

Pages: 373-374
Puspa, V. Singh, and P. Punia (Department of Textile and Apparel Designing, COHS, CCS Haryana Agricultural University, Hisar, Haryana)

Durrie-weaving in rural Haryana though has a seal of social approval, no longer offers any incentive for attainment of creative element and professional efficiency. The survival of this textile heritage is threatened by the modern mechanized and commercialized methods of producing durries. Decorative techniques like embroidery have been contributing to the adornment of textile materials in Haryana since long. If woven durrie designs are complemented with such decorative techniques, for which the villagers are already skilled, this traditional art will get a new face. Therefore, this art of rural Haryana call for special attention to make it a marketable commodity, in other forms such as mats, bags, belts and cushion materials, with various styles of embellishment. Keeping these facts in mind a study was conducted to know the embellishment techniques preferences of consumer for diversified durrie products. It is concluded that the consumers had high opinion about the embellishment techniques as these helped in breaking the monotony of woven products and provided variation to existing techniques. However when the cost of prepared diversified products with different techniques was compared, it was found that diversified products prepared with painting techniques was lowest followed by machine embroidery and hand embroidery.