Efficiency of Traditional vs. FPO Marketing Channel for Cucumber Grown in Poly

Description

Page: 164-166

Anchal Gupta and Babita Kumar (School of Business Studies, PAU, Ludhiana, Punjab)

FPOs help farmers to get the best price for their produce and help in the reduction of various costs. This paper studies the most efficient marketing channel for cucumber grown in playhouses whether it’s a traditional channel or FPO channel of Punjab and Haryana. This difference in efficiency between the FPO and traditional marketing channels in Punjab and Haryana suggests that the introduction and utilization of FPOs have positively impacted the agricultural sector in terms of profitability. Additionally, the higher efficiency of the FPO channel in Punjab compared to Haryana indicates the effectiveness of organized farmer groups in improving the marketing of agricultural products. Overall, these findings highlight the importance of implementing and supporting FPCs and FPOs in order to enhance the efficiency and profitability of the agricultural market.