Effects of well-being, stress and a healthy lifestyle on preference for organic food

Pages: 648-654
Amirul Hasan Ansari and Amogh Talan (Center for Management Studies, Jamia Millia Islamia, New Delhi)

This study focuses on the role of subjective well-being of consumers as measured by their satisfaction with life, levels of stress and healthy lifestyle to explain the preference for organic food. Healthy lifestyle was found to mediate the relation between higher well-being and preference for organic food on one hand and lower levels of stress and preference for organic food on the other. A sample of 220 was collected from students of University of Delhi for the analysis, which was conducted using Smart PLS 2.0.M3 in order to understand the mediating relations between the variables. Well-being was found to be most significant predictor of both healthy lifestyle and preference for organic food. Lower levels of stress were also found to be significantly affecting the attitudes towards a healthy lifestyle and preference for organic food. Marketing, managerial and personal implications of the results have been discussed.