Effects of printing and packaging on consumers behaviour

Pages: 245-247
Sukhdev Singh (Department of Printing Technology, GJUS&T, Hisar, Haryana)

Printing and Packaging are the main part of the marketing which plan for any business that makes or sells products in the market. A product’s package can be the selling point for many consumers by delivering a good sense of quality while reflecting the product’s brand image also. It is critical in retail sales, where the right packaging design can attract the consumer’s eye and make the product stand out next to a rack of the competitor’s product. This paper helps the individual to know about the role of printing and packaging in market on consumer behavior.