Critical Analysis of Consumer’s Attitude Towards Brand Logo

Pages:38-39
Swati, Madhav Nagpal and Chirag Singla (Department of Printing Technology, G.J.U.S&T Hisar, Haryana)

This paper demonstrates the key reasons why brands and companies change their logo how consumers attitude changes for them. Eight logo of companies were analyzed between thirty females and thirty males of different age group to find why companies have made changes in their logos right from their beginning