Consumer preferences towards online shopping Apps Amazon and Flip-kart

Pages: 1887-1890
Kanika Garg, Alka Wadhwa, and Arun Jindal (Department of Management Studies, Panipat Institute of Engineering & Technology, Samalkha, Panipat, Haryana)

The Purpose of the study is to understand the consumer preference towards online shopping apps Amazon and Flip-kart. Internet became more powerful and basic tool for every person’s need and the way people work. Despite the explosive growth of electronic commerce and the rapidly increasing number of consumers who use interactive media such as the world wide web for prepurchase information search and online shopping, very little is known about how consumers make purchase decisions in such set things. The objective of the study is to compare the existing consumer buying behavior, preferences and purchase decisions using different online shopping apps i.e. Amazon and Flip-kart. In order to attain the objective 125 respondents are selected out of which 100 respondents fill the questionnaire and are chosen for further study in the research. Most of the respondents are satisfied with highly ranking on easy findings of products, convenience and offers/discounted prices. Our findings suggest that interactive decision aids have the potential to drastically transform the way in which consumers search for product information and make purchase decision.