Changing unorganised market into organised market

Pages: 524-526
Chetna Dhull (Department of Commerce, C.R.M. Jat College, Hisar)

The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place. Retailing is one of the Emerging Trends in Marketing. Retail means selling goods and services in small quantities directly to customers. Retailing consists of all activities involved in marketing of goods and services directly to consumer for their personnel family and household.