Career selection in Indian college youth: Role of mass-media

Pages: 912-916
Sunil Gupta (Department of Psychology, Zakir Husain Delhi College, University of Delhi, New Delhi)

This study explores the effects of “mass media” on students‟ career selection. The data will be collect through online survey method by employing Simple Random sampling technique from the sixth semester students of three leading college of New Delhi. The paper tries to understand importance of mass-media in career selection of Indian college Youth. To achieve the above purposes, focus semi structure interviews will be conducted with college students of University of Delhi. By reporting the findings from an Indian college youth, the paper provides theoretical and practical implications for career development for college going students in India. This study will be able to find that media is also playing a significant role in career selection.