Analysis of consumer perception with reference to Patanjali products

Pages: 286-289
Sandhya Rani, Chhaya Shukla, and Kirti Kesarwani (Department of Family Resource Management, College of Home Science, G. B. P. U. A. & T., Pantnagar, U. S. Nagar, Uttarakhand)

Now days consumers are more conscious for their health and maintaining a better quality of life. They prefer to consume the products which are healthy for them, their family and will help them to attain maximum satisfaction. Money is not a limiting factor as far as food, cosmetic and medicinal products preserving health are concerned. The current scenario shows an inclination of consumer’s interest towards the consumption of herbal and eco-friendly products which do not have side effects. This particular tendency has been responsible for extraordinary popularization of Patanjali products and generated curiosity to find out the attributes responsible for such revolutionary trends of Patanjali products. So the need was felt to study the consumer perception towards Patanjali products. The perception of consumer regarding attributes of Patanjali products were found satisfactory. Various product attributes met with consumer expectations. All the consumers of medicinal products have safe investment attitude. Food product users have positive attitude and cosmetic product users have carefree attitude towards these products. Medicinal products were consumed basically with the attitude to acquire good health, food products to gain complete satisfaction with consumption and cosmetic products consume in order to use something new.