A study on consumers’ perception towards eating out among youngsters

Pages: 1830-1834
Gautam R. Parmar (Department of Marketing Management AABMI, Navsari Agricultural University, Navsari, Gujarat)
Raju M. Rathod (Department of Marketing Management GHPIBM, Vallabh Vidyanagar, Gujarat)

Food is an important part of life as it gives energy to body. Our health largely depends on our eating habit. Eating habits are about to what we eat, what we prefer to eat, how we eat and why we eat. The present study investigates Consumers’ Preference towards eating out. To meet objectives of study the cross sectional research design was applied. Primary data were collected by using personal interview from 108 respondents in Gujarat state. It has been observed that preferred time for eating out is dinner and preferred place for eating out is hotels or restaurants followed by quick service restaurants. The exploratory factor analysis and cluster analysis were performed to analyse data along with descriptive statistics. The exploratory factor analyses results into three factors value for money, means of socializations and Peer influence. The present research will helpful to market players in designing marketing strategies.