A sociological study of usage of new market culture (malls) among middle aged women

Pages: 834-836
Manju Jha (Department of Sociology, Govt. College, Dharsewa, Raipur, Chhatisgarh)

The present study aims at Sociological Study of usage of new market culture (malls) in terms of time spent in the malls, type of shopping in the malls, frequency of visiting malls and expenses in malls and online Vs malls shopping among middle aged women. The sample chosen comprises of women of 41 to 60 yrs of age, as visitors in malls belong to reasonably well placed economic conditions, survey questionnaire was prepared for collecting data comprising of 14 items, survey study methodology was be used. The findings show that 1. Time spent on malls is found to have significant difference and subjects reported to have effect in their budget with the amount of time spent in the malls. 2 women reported deterioration in their life and negative changes with mall culture. 3. Those who had high frequency of visiting malls reported negative effects in their life 4. Similarly variety of shopping showed significant difference and it also influenced their life as going to mall led to useless buying.