A conceptual study on green marketing

Pages: 220-222
Poonam Rani (Department of Commerce, CRM Jat P. G. College, Hisar, Haryana)

Green Marketing consists of the activities which are designed to satisfy human needs with minimal impact on the natural environment. So, Green Marketing is important for every business if one want to prosper in a long run. Now, consumer has become aware of environmentally safe products and tries to adopt those products only. Green Marketing is not only important from view point of environment but also due to the competitor and government pressure. Due to environmental marketing activities, new industries may be developed. Different regulations have also been designed up by the govt. to motivate the consumer to become more environmentally responsible.