Market Potential of Screen Printed Products Inspired from Durrie Designs

Pages: 354-359
Saroj Yadav (Department of Textile and Apparel Designing, I.C. College of Home Science, CCS HAU, Hisar)
Neelam M. Rose (Department of Textile and Apparel Designing, I.C. College of Home Science, CCS HAU, Hisar)

India has always been known as the land that portrays cultural and traditional vibrancy through its conventional arts and crafts. Each state of India has its own traditional craft. Due to modernization, a lot of crafts are slowly getting lost in the history. But the love for craft, design and tradition can help the revival of traditional Indian crafts. The present research was aimed to preparescreen printed productsusing innovative designs created from traditional Haryanadurriemotifs. Market potential, acceptability,potential market outlets and tentative price range of developed products were assessed. For this purpose two hundred forty respondents were selected randomly. The average weighted mean score above 2.33 indicated that the developed screen printed cushion covers, sofa back covers and tote bagshave good market potentials. The potential market outlets suggested by the respondents werelocal market (93.70%),handicraft shops (85.70%), Khadi India shops (72.90%),fairs (79.10%), home textile showrooms (70.80%) and gift shops (56.66%).The suggested tentative price for cushion covers was Rs. 1200/-, for sofa back cover Rs. 800/- and for tote bag Rs. 350/-. Significant gain in knowledge of respondents was found after imparting training on development of screen printed products.