Beejani of Haryana in a new avatar: Will they like it?

Pages: 44-46
Parul Gill (I.B. (P.G) College, Panipat, Haryana)
Saroj S. Jeet Singh (I.C. College of Home Science, CCSHAU, Hisar, Haryana)

In an attempt to promote the use of hand made crafts and textiles of Haryana by making them commercially viable beejani, the traditional hand fan, was reduced in size and made foldable in design. Modifications in colour fabric and embellishments were also done as per the suggestions of the 30 experts. Acceptability by consumers was assessed by displaying in International Trade Fair, Delhi and recording responses of 200 visitors. The seven product features assessed were aesthetic appeal, utility, workmanship, uniqueness, color combination, fabric and traditional value. Acceptability of beejani for traditional value, aesthetic appeal and utility was found excellent while for colour combination, fabric, workmanship and uniqueness was found to be very good. On an average, acceptability was found to be very good.