Preference of Hindi and Urdu Newspapers: A comparative study among the under graduate and post graduate students of Jamshedpur

Pages: 459-465
Nida Zakaria (Department of Mass Communication, Mewar University, Rajasthan )
Shobha Kulshreshtha (Department of Mass Communication, Vice-President, Shri Venkateshwar University, Gajraula )

An empirical study was conducted among the students of different colleges of Jamshedpur to study Hindi and Urdu newspapers content variable. Students were selected to examine their likes, dislikes, preferences of the Hindi and Urdu newspaper read by them. The study also focused on the elements of connects between the reader and the newspaper. The sample was collected from the Under Graduate and Post Graduate students. Students who read Urdu and Hindi language newspaper were chosen for my study. It consisted of 200 students (100 UG + 100 PG). Homogenous sample was selected for the study. This means only muslim students (boys & girls) were chosen as my sample. A set of questionnaire was constructed and standardized for the purpose of data collection. Purposive sampling technique was applied for the present study. Mean, S.D and t test were applied for the analysis of data obtained. The study reveals that students of both the groups select the newspaper with easy to understand language. Urdu newspapers are lacking behind in the treatment and presentation of the news. The study also found that students like to read news about their own region and society. They love to see their stories covered by the vernacular press which often goes unnoticed. It was also disclosed that Hindi newspapers sensationalize the story to attract more readers.