Explain the Relationship of IT and Innovation with Competitive Advantage in Staff Ghavamin Bank in Shiraz

Pages:213-219
Tahereh Meftah and Fereshteh Mostafavi Rad (Department of Management, ShirazBranch, Islamic Azad University, Shiraz, Iran and Department of Educational & Psychological Science, Sepidan Branch, Islamic Azad University, Sepidan, Iran)

This study aims to explain the relationship of IT and innovation with competitive advantage. The study population included 160 employees Ghavamin Bank Shiraz. According to Morgan the number of samples in this study, 113 employees were selected through simple random sampling were questioned. In this study, questionnaire innovation Jeffrey and colleagues (2013), questionnaire IT Inventory Mahmoudi (2011), And questionnaire competitive advantage Hosseini (2011) was used. Validity was confirmed by factor analysis and its reliability ranges from a minimum of 0.70 up to 0.95.Software used in this study, data analysis LISREL and SPSS software is. Data analysis showed a significant positive correlation between IT components and components with components of competitive advantage is innovation. In this study, respondents’ views vary among the components that evaluated the information technology Component educational factors as the most important component of the components that have been studied in this research is selected. As well as the various aspects of innovation variable in this study measured the respondents’ views is the most important component of innovation, As well as the factors that determined the variable component of sustainable competitive advantage with the most important advantage is homogeneous.