The role of youth in Swachh Bharat Mission

Pages: 909-912
S. Srividya ( Department of Psychology, Bharathiar University, Coimbatore, Tamil Nadu)

Swachh Bharat (Clean India) is one of the missions of Government of India with the goal of achieving universal sanitation coverage. The mission involves participation of people across all walks of life in both urban and rural areas. The role of youth in the Clean India particularly, is significant as it involves a change in the perception of hygiene and sanitation. The paper presents a case study of how the Coimbatore City Municipal Corporation (CCMC) evolved a project involving youth in accomplishing the goals of Swachh Bharat.