Opportunities and Challenges of Cold Storage Units in Jalandhar District of Punjab

Description

Page: 412–416

Himanshi Sharma, Sandeep Kapur, and Rakesh Rathore (School of Business Studies, Punjab Agricultural University Ludhiana, Punjab)

This study aims to analyse opportunities and challenges faced by the existing cold storage units of Jalandhar district of Punjab. Primary data was collected from the owners of 50 cold storage units in Jalandhar district of Punjab. The collected data were analysed using statistical tools such as mean frequency, percentage, and one-sample t-test. Results of study revealed that major opportunities in a cold storage business were an increase in the demand for off-season produce (4.34) and better chances for the stored produce to deliver at national market (4.24). Challenges faced by a cold storage were unavailability of labour (3.86), its high financial cost, high power requirements by the machinery and higher repairing cost of machine, and high payment periods (3.74).