Content analysis of coverage on Swachh Bharat Mission in Hindi Newspapers

Pages: 42-47
Ashma and Rita Goel (Department of Extension Education and Communication Management, Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana)
Mujahid Khan (Department of Mathematics Statistics and Physics, Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana)

Media is now-a-days playing an important role in educating the society. It has also been noted that media has often instructed the audiences about the current happenings which affect them. Media is an essential tool of communication which helps in educating the masses. The study was conducted to analyze content analysis on the coverage of Swachh Bharat Mission in Hindi newspapers of Hisar city of Haryana state. Four Hindi newspapers i.e. Dainik Bhaskar, Dainik Jagran, Dainik Tribune and Punjab Kesri were selected based on maximum circulation of these newspapers. Content analysis of Swachh Bharat Mission was conducted in three phases i.e. 15 days before and 15 days after in launching year, first anniversary and second anniversary. Majority of the items were published in the form of news followed by campaigns and photographs. Most of the items related to issue were covered by the newspaper correspondents and national agencies. Majority of items were of national level and placed on local page.