A study on consumer perception towards electronic banking

Pages: 446-449
Pranjul Kathpalia, Ridhi Seth, and Paushali Verma (Anil Surender Modi School of Commerce, Narsee Monjee Institute of Management Studies, Mumbai, Maharashtra)

In the economic development of any country financial sector plays a very important role and banking is lifeline of any economy. The development and increasing progress in the information and communication technology have brought about a lot of changes in almost all facets of life. Today Indian banking is under an IT revolution, in the banking industry it has been taken place in the form of electronic banking, and which has taken place of traditional banking system .E-banking symbolizes providing banking related services by using information technology without actual visit to the bank by the customers. To sustain in the growing competition, commercial banks in India have adopted several initiatives to improve banking services and to gain competition advantage.This paper is the outcome of an empirical study with the objectives of investing the source of information of the customers and type of e- banking services availed by the respondents. Results revealed that most popular source of information pertaining to e- banking services is family members and overwhelming majority of respondents i.e 96% were satisfied with the electronic banking services.