Consumer attitude toward dietary supplements: A comparative study on doctors and non doctors

Pages: 42-43
Vinod Kumar and Parveen Kumar (Singhania University, Rajasthan)
A. S. Boora (M.D. University, Haryana)
R.S. Hooda (CRM Jat College, Hisar, Haryana)

This paper explores how consumer develops beliefs about and preference for brands based on the information they process. The beliefs and preference define consumer’s attitudes towards a brand in turn their attitude towards a brand often directly influence there brand evaluation and determine whether they buy it. Consumer purchase is very complex. It is influenced by many factors like attitude, beliefs, loyalty, perception, image, quality, price and so many. But attitude is considered as the most basic aspect which plays a vital role in purchase decisions. More marketers can attempt to change consumer attitude before they make a purchase to influence them to buy or they can change attitudes after a purchase to reduce any post purchase dissonance. This study is to know the consumer attitude towards dietary supplement The trend towards nutritional supplements are increasing very fast. Highly quality dietary supplement products are helping in filling the dietary gap that every one will have. This is the ira of communication where more and more information is available to the general public. People have realized the importance of dietary supplements so the demand for these dietary supplements is increasing day by day. Two types of consumer are taken like doctors and non -doctors to understand their attitude toward dietary supplements. Some of the important out comes are like profession plays very important role for usage of directory supplements, liquid dosage forms & good taste are two most accepted attributes of these products iron preparations are consumed to the maximum extent. Physician plays very important role for prescribing the dietary supplements.